Audience Quote by John Maxwell Hamilton
“Foreign news is one of the most expensive kinds of news and, unlike in colonial days, one of the categories with the lowest levels of audience interest.”
About This Quote
Source Article: Journalism Review, 1975
Expensive foreign news attracts little audience compared to local news.
In simple terms: Foreign news costs a lot but gets few viewers.
Invest in local stories for higher engagement.
Themes
Mood
Type
When to use this quote
- newsroom budgeting
- advertising strategy
- public policy
- media education
Key Concepts
Questions to Reflect On
- How can foreign news be made more engaging?
- What incentives could increase audience interest?
Audience interest may rise with better storytelling.