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Audience Quote by John Maxwell Hamilton

“Foreign news is one of the most expensive kinds of news and, unlike in colonial days, one of the categories with the lowest levels of audience interest.” quote by John Maxwell Hamilton
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“Foreign news is one of the most expensive kinds of news and, unlike in colonial days, one of the categories with the lowest levels of audience interest.”

John Maxwell Hamilton

About This Quote

Source Article: Journalism Review, 1975

Expensive foreign news attracts little audience compared to local news.

In simple terms: Foreign news costs a lot but gets few viewers.

Key Takeaway

Invest in local stories for higher engagement.

Themes

media economics audience interest cost vs value

Mood

critical analytical

Type

observational informative

When to use this quote

  • newsroom budgeting
  • advertising strategy
  • public policy
  • media education

Key Concepts

journalism market demand

Questions to Reflect On

  • How can foreign news be made more engaging?
  • What incentives could increase audience interest?
A Different Perspective

Audience interest may rise with better storytelling.

4.5 out of 5 (8 ratings)

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