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Confidence Quote by John Maeda

“Design is about crafting an experience that is unfamiliar enough to feel novel, yet familiar enough to instill confidence.” quote by John Maeda
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“Design is about crafting an experience that is unfamiliar enough to feel novel, yet familiar enough to instill confidence.”

John Maeda

About This Quote

Source Book: The Laws of Simplicity, 2006

Design should balance novelty with familiarity, creating fresh experiences that still feel safe.

In simple terms: Design mixes new and known.

Key Takeaway

Blend innovation with user comfort.

Themes

design innovation user experience

Mood

creative strategic

Type

inspirational practical

When to use this quote

  • product launch
  • interface redesign
  • branding campaigns

Key Concepts

cognitive fluency novelty confidence

Questions to Reflect On

  • How can you test comfort levels?
  • What familiar elements can anchor new ideas?
A Different Perspective

Risk of alienating users if novelty overwhelms.

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