Confidence Quote by John Maeda
“Design is about crafting an experience that is unfamiliar enough to feel novel, yet familiar enough to instill confidence.”
About This Quote
Source Book: The Laws of Simplicity, 2006
Design should balance novelty with familiarity, creating fresh experiences that still feel safe.
In simple terms: Design mixes new and known.
Blend innovation with user comfort.
Themes
Mood
Type
When to use this quote
- product launch
- interface redesign
- branding campaigns
Key Concepts
Questions to Reflect On
- How can you test comfort levels?
- What familiar elements can anchor new ideas?
Risk of alienating users if novelty overwhelms.