Challenges Quote by John Kao

“The challenge is to manage creative people so that the output is fruitful. The challenge is not to have an open environment and simply let them do whatever they want.”

John Kao

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Challenges Creative Creative people Creativity Environment Manage Nature Output People Productivity Want

More by John Kao

The impresario function is about intervening with the company's more administrative management structure. It is about trying to establish a sense of boundaries and…

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The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that…

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If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your…

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In a corporate context, companies have to try very hard to oppose the enticements of conventional wisdom. They must aim for the leaps, which…

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Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very…

John Kao

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All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are…

John Kao

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The imagination is like a muscle: it strengthens through use.

John Kao

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If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can…

John Kao

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Companies have to take risks to get new knowledge, in a manner similar to how jazz musicians take risks when they go after a…

John Kao

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Performers may play in the studio, but they need to go out and tour every once in a while to keep their edge, or…

John Kao

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You would not let your kids do whatever they want. So the challenge is to create accountability in a non-mechanistic way. You cannot come…

John Kao

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There's real "right brain" creativity that goes into all of the organizational processes that a company utilizes and must continually reinvent in order to…

John Kao

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Explore all 57 John Kao quotes

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I want to be perceived as a guy who played his best in all facets, not just scoring. A guy who loved challenges.

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People in great groups have blinders on. Their work is all they see. They value failures as learning opportunities. They are optimistic, not realistic,…

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If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a…

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