Skip to content

Average Quote by John C. Bogle

“I think average investors should not trade a lot. The evidence is overpowering. The more you trade, the less you earn.” quote by John C. Bogle
Download Open image
“I think average investors should not trade a lot. The evidence is overpowering. The more you trade, the less you earn.”

John C. Bogle

About This Quote

Source Book: Common Sense on Mutual Funds, John C. Bogle, 1999

Frequent trading erodes investor returns because costs and poor timing outweigh any benefits.

In simple terms: Trading too much hurts earnings.

Key Takeaway

Trade less, earn more.

Themes

investing costs behavior finance

Mood

cautious analytical

Type

advisory educational

When to use this quote

  • retirement planning
  • personal finance
  • portfolio management

Key Concepts

efficiency behavioral finance market timing

Questions to Reflect On

  • Can you identify your own trading triggers?
  • What low‑cost alternatives exist?
A Different Perspective

Higher trading frequency can still be justified for active strategies.

3.3 out of 5 (9 ratings)

More by John C. Bogle

Explore all 179 John C. Bogle quotes

More Average quotes

Browse all 2,816 Average quotes