Aim Quote by Jessica Bennett
“One analysis found that every dollar in the opening offer translates to about 50 cents more in the final agreement. So put the first offer on the table and aim high. A friend of mine says, "You should ask for the highest number you can utter without bursting out laughing." Do your research - I talk to people in my industry so I have goal in mind. Women low ball themselves, so if you think you are going way higher than you should, tell yourself that's probably what a man in your position would be asking for.”
About This Quote
Negotiating a higher opening offer can increase the final agreement value, so start with an ambitious ask backed by research.
In simple terms: Ask high and research to boost final deal.
Key Takeaway
Begin with a strong, researched opening offer.
Themes
negotiation
pricing
confidence
gender bias
strategy
Mood
determined
strategic
Type
advice
motivational
When to use this quote
- salary negotiations
- business deals
- client contracts
- real estate offers
- freelance rates
Key Concepts
anchoring
expectation management
psychology
market research
Questions to Reflect On
- How can you balance confidence with market realities?
- What research supports your target number?
A Different Perspective
Overly high demands may alienate counterparts if not justified.
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