Abstract Quote by Jens Martin Skibsted

Companies that are design-led understand that design is not a deliverable; it is a profound manifestation of the human spirit.

— Debbie Millman

Design is thinking made visual.

— Saul Bass

In design-led organizations, design permeates every initiative and expression. It's embedded in the culture.

— Debbie Millman

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

— Donald A. Norman

The fundamental idea of design is to make the world a better place.

— Bruce Mau

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and…

— Paul Rand

Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding…

— Kenya Hara

Creative people have to believe in the value of their work. If you don’t have any belief then you can’t give anything—designing is an…

— Peter Saville

Usually, as designers, you try to create meaning.

— Jake Barton

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

— Jonathan Ive

“The natural evolution from design doing to design thinking reflects the growing recognition on the part of today’s business leaders that design has become…

— Tim Brown

“Design Thinking is about to connect ideas and methods from different areas of thought, in order to create new structures, new associations, new combinations.”

— Jose Betancur