Anonymous Quote by Jeff Bezos

Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback;…

— Ron Blake

What does your product really mean to the people who buy it?

— Ron Kaufman

[My consumer] is a combination of people who would have shopped with me when I was at Jimmy Choo and then also because of…

— Tamara Mellon

It's still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a…

— Gary Vaynerchuk

I think of myself as just another consumer.

— Roelof Botha

Consumers have to understand that the purpose of these claims is to get them to buy the product.

— Marion Nestle

Your customers are the customers of other brands who occasionally buy you.

— Andrew S. C. Ehrenberg

If what you are getting online is for free, you are not the customer, you are the product.

— Jonathan Zittrain

Personal branding is about figuring who you are and what turns you on and then monetising it

— Kelly Cutrone

When something online is free, you're not the customer, you're the product.

— Jonathan Zittrain

“This is classic PR: hide behind a nice-sounding name, and create the impression of a third party looking out for the consumer’s interests.”

— Ted Chiang

Our primary identity has become that of being consumers – not mothers, teachers, or farmers, but of consumers. We shop and shop and shop.

— Annie Leonard