Amazon Quote by Jeff Bezos
“What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.”
About This Quote
Source Speech: Amazon annual shareholder letter, 2015
Amazon aims to create unprecedented services with no existing counterpart.
In simple terms: Building entirely new, unmatched offerings.
Innovate beyond existing models.
Themes
Mood
Type
When to use this quote
- product development
- market entry
- digital transformation
- competition
Key Concepts
Questions to Reflect On
- What risks accompany creating something entirely novel?
- How can you measure success without precedent?
New concepts can face regulatory or adoption hurdles.