Amazon Quote by Jeff Bezos
“Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.”
About This Quote
Source Interview: 2018 Annual Shareholder Letter, Amazon, 2018
Amazon’s culture is self‑reinforcing, making its distinctive traits hard to change but also a strength.
In simple terms: Amazon’s culture is strong and self‑reinforcing.
Key Takeaway
Accept and leverage existing cultural strengths.
Themes
culture
reinforcement
innovation
leadership
Mood
reflective
analytical
Type
business
leadership
When to use this quote
- company strategy
- team building
- change management
Key Concepts
organizational behavior
systems thinking
Questions to Reflect On
- How can you work within an entrenched culture to improve it?
- What aspects of a strong culture might hinder growth?
A Different Perspective
Changing deep culture is difficult and may disrupt performance.
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