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Being successful Quote by Jay Samit

“To be successful, innovation is not just about value creation, but value capture.” quote by Jay Samit
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“To be successful, innovation is not just about value creation, but value capture.”

Jay Samit

About This Quote

Source Book: The Art of the Start 2.0, 2012

Success needs both creating value and capturing it through business models.

In simple terms: Make and keep value.

Key Takeaway

Focus on both creation and capture.

Themes

business innovation value

Mood

strategic analytical

Type

professional inspirational

When to use this quote

  • startup planning
  • product launch
  • market positioning

Key Concepts

economics strategy entrepreneurship

Questions to Reflect On

  • How do you ensure your product captures value?
  • What mechanisms protect your value capture?
A Different Perspective

Capture can be hindered by competition.

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