Being successful Quote by Jay Samit
“To be successful, innovation is not just about value creation, but value capture.”
About This Quote
Source Book: The Art of the Start 2.0, 2012
Success needs both creating value and capturing it through business models.
In simple terms: Make and keep value.
Focus on both creation and capture.
Themes
Mood
Type
When to use this quote
- startup planning
- product launch
- market positioning
Key Concepts
Questions to Reflect On
- How do you ensure your product captures value?
- What mechanisms protect your value capture?
Capture can be hindered by competition.