"Users scan a page looking for trigger words.……" — Jared Spool

"Users scan a page looking for trigger words. If they find a trigger word, they click on it but if they don’t find it, they go to search. That’s the way it works on 99% of sites, although Amazon is an exception. That’s because Amazon has done a great job of training users to know that absolutely nothing on the home page is of any use."

Jared Spool

11 Quotes by Jared Spool

Jared Spool has 11 quotes on this site. A few more worth reading:

See all 11 quotes by Jared Spool »

More Absolutely Quotes

This quote is filed under Absolutely Quotes, one of 3,248 quotes in that category. Here are a few more:

See all 3,248 Absolutely Quotes »