Binding Quote by James Cash Penney
“In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.”
About This Quote
Source Book: The Golden Rule in Business, unknown source
Embedding the Golden Rule into a company creates a culture of fair dealing, honest value, and community service, aligning profit with ethical conduct.
In simple terms: Treat others as you wish to be treated in business.
Build profit through ethical, community‑focused practices.
Themes
Mood
Type
When to use this quote
- customer service
- fair pricing
- community partnerships
- employee welfare
Key Concepts
Questions to Reflect On
- How can you measure ethical success?
- What community needs can your business address?
Profit focus can eclipse ethical commitments if not balanced.