““the presentation of a good idea can usually be designed to suit the listener’s interests. Sensing types, who take facts more seriously than possibilities, want an explicit statement of the problem before they consider possible solutions. Intuitives want the prospect of an interesting possibility before they look at the facts. Thinkers demand that a statement have a beginning, a logically arranged and concise sequence of points, and an end—especially an end. And feeling types are mainly interested in matters that directly affect people.””