Clothes Quote by Irving Penn
“I always thought we were selling dreams, not clothes”
About This Quote
Source Interview: The Photographer's Eye, 1975
We often market aspirations rather than the product itself, appealing to desires beyond utility.
In simple terms: Selling dreams, not just items.
Key Takeaway
Focus on the emotional appeal of your brand.
Themes
marketing
aspiration
branding
Mood
inspirational
reflective
Type
advertising
philosophical
When to use this quote
- fashion campaigns
- product launches
- advertising strategy
- luxury branding
Key Concepts
Consumer psychology
desire creation
Questions to Reflect On
- How can you balance dream-selling with functional value?
- What emotions do you want your product to evoke?
A Different Perspective
May overlook practical needs of customers.
