Achieve Quote by Hubert Burda
“Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.”
About This Quote
Source Article: Business Strategy Insights, 2015
Online ads generate more revenue for platforms than for traditional publishers because they target users actively searching.
In simple terms: Search ads earn more than publishing sites.
Focus on search engine advertising.
Themes
Mood
Type
When to use this quote
- e‑commerce
- content publishing
- small business
- media startups
Key Concepts
Questions to Reflect On
- How can publishers increase ad relevance?
- What alternatives exist beyond search ads?
Revenue gains depend on traffic volume and ad relevance.