I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder).… — Charlie Munger Copy Share Image
Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the… — Hubert Burda Copy Share Image
I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last… — Maurizio Cattelan Copy Share Image
Advertising works most effectively when it's in line with what people are already trying to do. — Mark Zuckerberg Copy Share Image
Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate… — Mark Zuckerberg Copy Share Image
