Crusade Quote by Herb Kelleher
“You [the employees] are involved in a crusade.”
About This Quote
Frames employees as participants in a larger, purposeful mission, likening their work to a crusade.
In simple terms: Employees are part of a meaningful mission.
Foster shared purpose at work.
Themes
Mood
Type
When to use this quote
- team meetings
- company vision statements
- project launches
Key Concepts
Questions to Reflect On
- How does framing work as a crusade affect morale?
- What alternative narratives could inspire staff?
Mission language can feel overly dramatic.