For a long time, television said, 'We won't cover cricket…
“For a long time, television said, 'We won't cover cricket unless you pay us to cover it.' Then they said, 'OK, the next rights are sold for 55 million dollars. The next rights are sold for 612 million dollars.' So, it's a bit of a curve, that.”
About This Quote
Source Interview: Sports Media Discussion, 2020
Media outlets raise prices as demand grows, making access costly for audiences.
In simple terms: TV rights become more expensive, limiting viewers.
Key Takeaway
Consider alternative platforms for affordable access.
Themes
media economics
sports broadcasting
consumer access
Mood
critical
concerned
Type
analytical
commentary
When to use this quote
- sports fans
- advertisers
- policy makers
- media executives
Key Concepts
price elasticity
market dynamics
digital disruption
Questions to Reflect On
- How can fans access sports without high fees?
- What role should regulation play?
A Different Perspective
Higher costs may exclude lower‑income audiences.