Bits Quote by Harry Elfont
![“I don't think it feels like a burden. We did not really think of it ["Mary and Jane"] that way. I think it is certainly how we branded. The thing it does is enables us to be a little bit surreal.” quote by Harry Elfont](https://sms4smile.com/quotes/img-quotes/a75/harry-elfont-28944_bits_i-don-t-think-it-feels-like-a-burden-we_834486.jpg)
“I don't think it feels like a burden. We did not really think of it ["Mary and Jane"] that way. I think it is certainly how we branded. The thing it does is enables us to be a little bit surreal.”
About This Quote
Source Film: Super Troopers, 2001
A brand can be positioned as surreal, turning a product into an imaginative experience.
In simple terms: Branding can be whimsical.
Key Takeaway
Leverage creativity in marketing.
Themes
branding
surrealism
creativity
Mood
playful
provocative
Type
marketing
creative
When to use this quote
- advertising
- product launch
- media campaigns
- design
Key Concepts
identity
consumer perception
storytelling
Questions to Reflect On
- How does surrealism affect brand trust?
- When is whimsy appropriate?
A Different Perspective
Surreal branding may alienate pragmatic audiences.
![“We did want it ["Mary and Jane"] to feel a little different and have some surreal weird touches, which we try to do every episode. That is what we took advantage of.” quote by Harry Elfont](https://sms4smile.com/quotes/img-quotes/891/harry-elfont-28944_advantage_we-did-want-it-mary-and-jane-to-feel-a-l_1425104.jpg)
![“The original pilot script [ of "Mary and Jane"], we literally just wrote for fun. It was, let's just do this.” quote by Harry Elfont](https://sms4smile.com/quotes/img-quotes/d90/harry-elfont-28944_fun_the-original-pilot-script-of-mary-and-ja_271857.jpg)
![“I don't think we had a hard time with ["Mary and Jane"]. It is just, it was the constant management of it.” quote by Harry Elfont](https://sms4smile.com/quotes/img-quotes/62f/harry-elfont-28944_constant_i-don-t-think-we-had-a-hard-time-with-ma_1837944.jpg)
![“There is an episode [in "Mary and Jane"] where there is not a lot of pot smoking, but there is a giant wall of weed in their apartment.” quote by Harry Elfont](https://sms4smile.com/quotes/img-quotes/d64/harry-elfont-28944_apartment_there-is-an-episode-in-mary-and-jane-whe_2042144.jpg)
![“Totally whatever we want to put in there. Then it was really "Now we are going to make it. We really need to find a consistent tone."I think the pilot ["Mary and Jane"] actually got it. It was more about the other episodes making sure everything else.” quote by Harry Elfont](https://sms4smile.com/quotes/img-quotes/e36/harry-elfont-28944_consistent_totally-whatever-we-want-to-put-in-there_2132345.jpg)
![“Brad [Dourif] would tell himself that he was not intentionally trying to mimic Jack Nicholson in any way. I think that actually bothers him a little bit. I just think maybe they have similar voices.” quote by David Kirschner](https://sms4smile.com/quotes/img-quotes/cfe/david-kirschner-22403_bits_brad-dourif-would-tell-himself-that-he-w_478.jpg)
