Skip to content

Lasts Quote by Gregory Heisler

“The last thing people want is a surprise, these days.” quote by Gregory Heisler
Download Open image
“The last thing people want is a surprise, these days.”

Gregory Heisler

About This Quote

Source Interview: Photojournalist Talk, 2010

People now dislike unexpected events, preferring predictability and control.

In simple terms: Surprises are unwanted; people crave predictability.

Key Takeaway

Embrace planning and clear communication.

Themes

psychology culture uncertainty

Mood

analytical neutral

Type

cultural observational

When to use this quote

  • event planning
  • marketing
  • personal relationships

Key Concepts

behavioral science media studies

Questions to Reflect On

  • How does surprise affect creativity?
  • When is predictability beneficial?
A Different Perspective

Some enjoy spontaneity.

3.1 out of 5 (8 ratings)

More by Gregory Heisler

Explore all 23 Gregory Heisler quotes

More Lasts quotes

Browse all 13,586 Lasts quotes