Natural hair Quote by Greg Thain
““For example, the Head & Shoulders shampoo brand is targeted at consumers with dandruff, approximately 20% of the population. Within that 20%, further profitable segmentation is still possible. Thus, Head & Shoulders can successfully target people with dandruff and either sensitive, itchy or oily scalps, and then coloured, permed or natural hair etc., resulting in 12 versions of their shampoo.””
