Adages Quote by Gordon Bethune
“It's the old adage: You can make a pizza so cheap, nobody will eat it. You can make an airline so cheap, nobody will fly it.”
About This Quote
Source Speech: Aviation Industry Talk, Gordon Bethune, 1990s
Highlights the danger of over‑discounting products, leading to unsustainable business models.
In simple terms: Too cheap can ruin a product or service.
Key Takeaway
Find the right price‑value balance.
Themes
business strategy
pricing
value perception
Mood
analytical
cautious
Type
business
economic
When to use this quote
- product launch
- service pricing
- budget planning
- market entry
Key Concepts
economics
market dynamics
consumer behavior
Questions to Reflect On
- How do you determine optimal pricing?
- What risks arise from extreme discounting?
A Different Perspective
Low prices may erode brand equity and quality.
