Appeals Quote by Glenn Tilton
“We have to broaden our appeal to more customers than simply high-end customers. We have to understand that, in the aggregate, there are fewer customers out there, so we have to appeal to them all,”
About This Quote
Businesses must expand appeal beyond luxury markets to reach a broader, smaller customer base.
In simple terms: Broaden appeal beyond high‑end markets.
Key Takeaway
Target diverse customer segments.
Themes
marketing
inclusion
customer base
strategy
Mood
strategic
pragmatic
Type
business
motivational
When to use this quote
- product design
- pricing strategy
- advertising
Key Concepts
market diversification
accessibility
Questions to Reflect On
- How can you maintain quality while widening appeal?
- What needs do underserved customers have?
A Different Perspective
Risk of diluting brand identity.
