Bargain Quote by Giorgio Moroder
“I designed a sports car, the Cizeta-Moroder, with Marcello Gandini from Lamborghini; he did the Countach, of course. The Cizeta cost $600,000, but we could bargain - if a Japanese businessman says he wants it for three, fine.”
About This Quote
Source Interview: Car Design Talk, 1990s
He collaborated on a high‑cost sports car, noting flexibility in pricing for a specific buyer.
In simple terms: Designer discussed a pricey car and possible discount for a Japanese buyer.
Key Takeaway
Consider market flexibility in luxury sales.
Themes
design
luxury
pricing
collaboration
automotive
Mood
pragmatic
strategic
Type
business
marketing
When to use this quote
- selling high‑end cars
- negotiating with international clients
- pricing strategy
- brand positioning
Key Concepts
exclusivity
negotiation
brand value
Questions to Reflect On
- How does exclusivity affect brand perception?
- Can price flexibility attract new markets?
A Different Perspective
Luxury pricing may limit broader market appeal.
