About Quote by Giorgio Moroder
“I was involved with a sports car called Cizeta-Moroder, which was the first 16-cylinder car, beautiful. I think we sold about eight cars, and then in '92 the economic crash came, and we had to close the shop.”
About This Quote
Source Interview: Car Design Talk, 1995
The speaker reflects on pioneering a groundbreaking 16‑cylinder sports car, its limited production, and how an economic downturn forced the business to close.
In simple terms: A unique car was made, but the economy ended the venture.
Innovate, but prepare for market volatility.
Themes
Mood
Type
When to use this quote
- launching new models
- securing financing
- navigating recessions
Key Concepts
Questions to Reflect On
- How can innovators safeguard projects against macro‑economic shocks?
- What contingency plans are essential for niche manufacturers?
Economic crises can abruptly halt even promising ventures.