Cycle Quote by Ginni Rometty
“I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/commoditization.”
About This Quote
Source Speech: Tech Industry Panel, 2015
Innovation cycles involve breakthrough advances followed by widespread adoption and price reduction, repeating over time.
In simple terms: New tech first disrupts, then becomes common.
Key Takeaway
Embrace change and anticipate commoditization.
Themes
innovation
commoditization
technology
economics
Mood
optimistic
analytical
Type
business
strategic
When to use this quote
- startup launches
- enterprise adoption
- investment strategy
- policy making
Key Concepts
disruptive innovation
market diffusion
product lifecycle
Questions to Reflect On
- How can firms sustain advantage after commoditization?
- What policies support continual innovation?
A Different Perspective
Rapid commoditization can stifle further R.
