Aim Quote by Gillian Tans
“From the early days, Booking.com has been disruptive. Our aim is to create the best product for our customers, and we do that through constant innovation and testing.”
About This Quote
Source Corporate statement: Booking.com internal communication
Continuous innovation and testing drive product excellence for customers
In simple terms: Innovation and testing improve products for users
Key Takeaway
Prioritize relentless experimentation and customer focus
Themes
business
innovation
customer focus
Mood
pragmatic
optimistic
Type
business
motivational
When to use this quote
- product development
- market research
- startup culture
Key Concepts
lean methodology
disruptive strategy
Questions to Reflect On
- How can you embed constant testing in your workflow?
- What risks arise from endless disruption?
![“He [an earnest young reporter] seemed to share the view of many intelligent, well-educated, well-meaning people that, while adult literature may aim to be art, the object of children's books is to whip the little rascals into shape.” quote by Katherine Paterson](https://sms4smile.com/quotes/img-quotes/2cf/katherine-paterson-2365_adults_he-an-earnest-young-reporter-seemed-to-s_6101.jpg)
![“I really enjoyed it - being involved in watching rushes and playback [in "The Invisible Woman"]. Ralph [Fiennes] was very open to my input, I think knowing that he couldn't always be there 100 percent, that he had dual aims with directing and acting.” quote by Felicity Jones](https://sms4smile.com/quotes/img-quotes/56e/felicity-jones-2070_acting_i-really-enjoyed-it-being-involved-in-wa_11933.jpg)
