Always Quote by Gillian Tans
“Booking.com started with just a website, but we've always thought of our company as being more than just a website.”
About This Quote
Source Company: Booking.com founding story, 1996
The company views itself as a broader platform beyond a mere website, emphasizing service and ecosystem.
In simple terms: Booking.com sees itself as more than a site.
Key Takeaway
Think beyond the product to the whole experience.
Themes
vision
branding
ecosystem
growth
Mood
ambitious
strategic
Type
corporate
visionary
When to use this quote
- startup launch
- market expansion
- brand positioning
Key Concepts
platform strategy
customer experience
digital transformation
Questions to Reflect On
- How can a company convey its broader mission?
- What aspects beyond the site define its identity?
A Different Perspective
A website alone may not capture the full value proposition.
