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Again and again Quote by Will Oldham

“My booking agent, of course, here and overseas, their tendency is to want to build on a certain kind of measurable success, and I was thinking yesterday, what I'd like to do is maybe start to compile a list of the best 200 to 500 capacity rooms around the world and just start going to them again…” quote by Will Oldham
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“My booking agent, of course, here and overseas, their tendency is to want to build on a certain kind of measurable success, and I was thinking yesterday, what I'd like to do is maybe start to compile a list of the best 200 to 500 capacity rooms around the world and just start going to them again and again and again.”

Will Oldham

About This Quote

Source Interview: Music Industry Talk, 2023

The speaker wants to target successful mid‑size venues repeatedly to build a reliable touring circuit.

In simple terms: Focus on proven medium venues for repeated shows.

Key Takeaway

Identify and book repeat venues.

Themes

strategy touring growth

Mood

determined optimistic

Type

business motivational

When to use this quote

  • tour planning
  • venue scouting
  • booking negotiations
  • audience building

Key Concepts

venue selection market analysis networking

Questions to Reflect On

  • How can you balance proven venues with new opportunities?
  • What metrics define “best” for your goals?
A Different Perspective

Reliance on past success may ignore emerging markets.

3.6 out of 5 (6 ratings)

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