Again and again Quote by Will Oldham
“My booking agent, of course, here and overseas, their tendency is to want to build on a certain kind of measurable success, and I was thinking yesterday, what I'd like to do is maybe start to compile a list of the best 200 to 500 capacity rooms around the world and just start going to them again and again and again.”
About This Quote
Source Interview: Music Industry Talk, 2023
The speaker wants to target successful mid‑size venues repeatedly to build a reliable touring circuit.
In simple terms: Focus on proven medium venues for repeated shows.
Identify and book repeat venues.
Themes
Mood
Type
When to use this quote
- tour planning
- venue scouting
- booking negotiations
- audience building
Key Concepts
Questions to Reflect On
- How can you balance proven venues with new opportunities?
- What metrics define “best” for your goals?
Reliance on past success may ignore emerging markets.