Branding Quote by Gideon Haigh
““Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.””
![“Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot of things more important than money that affect your brand.” quote by Deshaun Watson](https://sms4smile.com/quotes/img-quotes/608/deshaun-watson-3873_brands_every-day-you-always-have-to-be-cognizan_2603470.jpg)
![“[I]f Modi is toast, it will in one sense be a tremendous pity. In his way, he represents a third generation in cricket's governance. For a hundred years and more, cricket was run by administrators, who essentially maintained the game without going out of their way to develop it. More recently it…” quote by Gideon Haigh](https://sms4smile.com/quotes/img-quotes/f54/gideon-haigh-29769_commercialism_i-f-modi-is-toast-it-will-in-one-sense-b_617799.jpg)
