Candor Quote by Germany Kent

“orient your entire brand toward storytelling by defining and defending a powerful moral of your story in every communication.”

— Jonah Sachs

Content marketing is weaponized storytelling.

— Chris Brogan

“Communication isn't about telling our story. That's undisciplined, self-indulgent, and often illusory. The power of communication is getting audiences to listen--and to care.”

— Helio Fred Garcia

“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.”

— Bryan Eisenberg

“Despite the variety and the differences, and however much we proclaim the contrary, what the media produce is neither spontaneous nor completely “free:” “news”…

— Edward Said

“Unfortunately, mainstream news has become infotainment, sharing more in common with the entertainment industry than with traditional journalism. Gossip, characterizations and injections of drama…

— Lance Morcan

“Public Relations is all about perception. The more branding initiatives you add to the fluff, the better your chances of making the story a…

— Germany Kent

The greatest communicators have unknowingly used a story pattern. They not only use anecdotes effectively, but their communication followed a persuasive story pattern of…

— Nancy Duarte

Marketing, when done well, is about story telling.

— Evan Williams

“narrative bias—a bias in that when given the option, you prefer to give and receive information in narrative format.”

— David McRaney

In a downturn, aggressive PR and communications strategy is key.

— Douglas Leone

Persuasive communication involves enthusiasm, animation, audience participation, authenticity and spontaneity.

— John C. Maxwell