Aggressive Quote by Douglas Leone

Strategy is about shaping the future.

— Max McKeown

PR is extremely important, and being able to use it in the right way means everything. You have to market your success

— Lee Haney

Strategy is the starting point for a transformation that needs to occur and how that company must change to win.

— Lynne Doughtie

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly…

— Richard Branson

You can talk about strategy all you want, but what really matters is resiliency.

— Hale Irwin

“Effective strategy planners spread strategy reviews throughout the year rather than squeeze them into a two- or three-month window. This allows senior executives to…

— Harvard Business School Press

Getting the right people in the right jobs is a lot more important than developing a strategy.

— Jack Welch

In this rapidly changing media environment, business transformations need to be closely linked to communications strategies.

— Nancy Dubuc

The real heart of strategy is the strategist.

— Max McKeown

We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.

— Richard Edelman

“Strategic Thinking is about uncovering all the options and thinking long term.”

— Pearl Zhu

As a company grows, communication becomes its biggest challenge.

— Ben Horowitz