Desperation Quote by Geoffrey Zakarian
“If you give a discount there's a desperation there and I like to substitute desperation with service and real quality. And the desperation goes away.”
About This Quote
Source Interview: Chef Geoffrey Zakarian on restaurant pricing, 2015
Offering service and quality replaces the urgency of a discount, reducing customer desperation.
In simple terms: Replace discounts with better service.
Key Takeaway
Focus on value, not price cuts.
Themes
customer service
pricing
value
marketing
hospitality
Mood
thoughtful
strategic
Type
business
marketing
When to use this quote
- restaurant pricing
- retail promotions
- customer retention
- brand loyalty
Key Concepts
value proposition
customer psychology
service quality
Questions to Reflect On
- How can you enhance perceived value without lowering price?
- What service upgrades most reduce price sensitivity?
A Different Perspective
Discounts can erode perceived value if overused.
![“What we've witnessed in the past 25 or 30 years is just incredible. We've birthed 30,000 or 40,000 restaurants. I used to go to Europe every year to get experience [and ideas]. I don't go to Europe anymore. I go to Oregon, I go to Washington, I go to Louisiana, I go to Little Rock, I go to Austin…” quote by Geoffrey Zakarian](https://sms4smile.com/quotes/img-quotes/856/geoffrey-zakarian-13135_austin_what-we-ve-witnessed-in-the-past-25-or-3_157918.jpg)
