Chance Quote by Geoff Downes
“Still, we view that old material very much like we view the new material so if this gives us a chance to go out and promote it then, yes we will go out and do that.”
About This Quote
Source Speech: Corporate presentation, date unknown
Promoting old material as if it were new, emphasizing opportunity to market it aggressively.
In simple terms: Treat old content like new for promotion.
Key Takeaway
Leverage any chance to market existing assets.
Themes
marketing
promotion
innovation
strategy
Mood
pragmatic
strategic
Type
advertising
business
When to use this quote
- product launch
- advertising campaigns
- sales pitches
- content repurposing
Key Concepts
branding
repositioning
resource utilization
Questions to Reflect On
- How can you refresh old material without misleading?
- What ethical limits exist in repurposing content?
A Different Perspective
May overlook relevance or audience fatigue.
