Design Quote by Gary Belsky
““As part of an effort to prod college seniors to get tetanus shots, a group of students was given a lecture meant to educate them about the dangers of tetanus and the importance of getting inoculated against it. A large majority of those students reported that they were convinced and planned to get their shots, but in the end only 3 percent got them. Bu another group of students, who were presented with the same lecture, had a 28 percent inoculation rate. The difference? The second group was given a map of the campus and asked to plan their route to the health center and pick a date and time to go. Sometimes, you see, motivation isn't our problem. Rather, we need to identify life's everyday mental obstacles - regret, fatigue, overconfidence, fear, to name just four - and put ourselves into position to hurdle them.””
About This Quote
Providing information alone often fails; adding planning tools and addressing mental barriers greatly improves action.
In simple terms: Planning and overcoming obstacles boost compliance.
Key Takeaway
Use concrete plans to achieve goals.
Themes
motivation
behavioral design
health
planning
Mood
practical
instructive
Type
Design:1
Goals:1
Motivation:1
Tetanus:1
Tetanus Shots:1
Tetanus Importance:1
Percent Inoculation:1
Seniors Tetanus:1
When to use this quote
- vaccination campaigns
- public health initiatives
- education programs
Key Concepts
implementation intention
mental barriers
health communication
Questions to Reflect On
- How can you reduce mental obstacles?
- What planning aids help you follow through?
A Different Perspective
People may resist despite knowledge.
