Butter Quote by Gaile Parkin
““The cakes were unanimously declared to be extremely delicious, and there was discussion about which type of icing would be more popular. Finally, agreement was reached that, while some adults might prefer the glace icing, children would probably prefer the butter icing- and that Therese could probably charge more for a cake with butter icing on it because it made the cake look a bit bigger.””
About This Quote
Source Book: The Secret Life of Cakes by Gaile Parkin, 2015
People weigh preferences and price based on perceived value and appeal, especially when targeting different age groups.
In simple terms: Adults and kids value different icing types, affecting price.
Key Takeaway
Adjust pricing to match audience preferences.
Themes
marketing
pricing
consumer behavior
Mood
analytical
strategic
Type
business
marketing
consumer insight
When to use this quote
- bakeries
- catering events
- product launch
- menu design
Key Concepts
value perception
targeted marketing
Questions to Reflect On
- How might cultural differences affect icing preference?
- What other factors could justify a higher price?
A Different Perspective
Assumes taste preferences are uniform within age groups.
