Because i can Quote by Fred Foster
“I don't just want to put a price tag on pieces because I can. I don't want put a price tag on pieces that are unreasonable either. Just because people might buy it doesn't mean you won't alienate fans eventually.”
About This Quote
Source Interview: Music Industry Discussion, 1990s
Balancing profit with fan loyalty; avoid overpricing that could alienate core audience.
In simple terms: Price wisely to keep fans happy.
Set fair prices to retain fans.
Themes
Mood
Type
When to use this quote
- concert merchandise
- digital downloads
- limited editions
- fan clubs
Key Concepts
Questions to Reflect On
- How do you decide a fair price?
- What impact does pricing have on brand loyalty?
High prices may limit accessibility for new fans.