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Computers Quote by Fedor Emelianenko

“UFC is a moneymaking machine. The most important thing for this organization is a brand and its marketing. They have a couple of good fighters, and there are also some very good champions, but they are trying to keep everyone at the same level. The most important thing for them is the promotion…” quote by Fedor Emelianenko
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“UFC is a moneymaking machine. The most important thing for this organization is a brand and its marketing. They have a couple of good fighters, and there are also some very good champions, but they are trying to keep everyone at the same level. The most important thing for them is the promotion, not the fighters.”

Fedor Emelianenko

About This Quote

The quote argues that UFC's primary value lies in its brand and marketing, not in the athletic talent of its fighters.

In simple terms: UFC prioritizes brand over athletes.

Key Takeaway

Brand drives revenue more than sport.

Themes

commercialization sports marketing brand equity talent management industry dynamics

Mood

critical analytical

Type

observation industry insight

When to use this quote

  • sports business strategy
  • media rights negotiations
  • sponsorship acquisition
  • fan engagement campaigns

Key Concepts

branding promotion revenue model competitive parity

Practical Applications

  • marketing strategy development
  • brand positioning analysis

Questions to Reflect On

  • How does brand perception affect fan loyalty?
  • Can a sports organization thrive without star athletes?
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