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Death Quote by Eugenia Sheppard

“To call a fashion wearable is the kiss of death. No new fashion worth its salt is ever wearable.” quote by Eugenia Sheppard
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“To call a fashion wearable is the kiss of death. No new fashion worth its salt is ever wearable.”

Eugenia Sheppard

About This Quote

Source Article: Fashion Column, 1970s, null

New fashion that is meant to be worn often fails to become lasting style.

In simple terms: Wearable fashion rarely endures.

Key Takeaway

Avoid trends that sacrifice longevity.

Themes

fashion trend longevity

Mood

critical reflective

Type

analytical commentary

When to use this quote

  • runway shows
  • retail design
  • personal style
  • marketing strategies

Key Concepts

cultural cycles consumerism

Questions to Reflect On

  • What makes a fashion item timeless?
  • How do designers balance novelty and wearability?
A Different Perspective

Even wearable pieces can become iconic if they reshape norms.

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