"Copy is not written. If anyone tells you……" — Eugene Schwartz

"Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in."

— Eugene Schwartz

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6 Quotes by Eugene Schwartz

Eugene Schwartz has 6 quotes on this site. A few more worth reading:

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More Anyone Quotes

This quote is filed under Anyone Quotes, one of 10,413 quotes in that category. Here are a few more:

You can never guess or assume what anyone is going to think. — J. J. Abrams
Suffering becomes beautiful when anyone bears great calamities with cheerfulness, not through insensibility but through greatness of mind. — Aristotle
We had hundreds of thousands of people all dedicated to doing the perfect job, and I think they did about… — Neil Armstrong
Yeah, I wasn't chosen to be first. I was just chosen to command that flight. Circumstance put me in that… — Neil Armstrong
I always think that if you look at anyone in detail, you will have empathy for them because you recognize… — Andrea Arnold
We like to engage in a normal publishing effort, which is to act in a responsible manner and make sure… — Julian Assange
I have been all things unholy. If God can work through me, he can work through anyone. — Francis of Assisi
Because a thing seems difficult for you, do not think it impossible for anyone to accomplish. — Marcus Aurelius
Living with anyone for many years takes skill. To keep peace in the household, couples learn to adapt to one… — Diane Ackerman
Anyone who truly loves God travels securely. — Teresa of Avila
Your only obligation in any lifetime is to be true to yourself. Being true to anyone else or anything else… — Richard Bach
Knowing when to leave may be the smartest thing anyone can learn. — Burt Bacharach

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