"Breakthrough Advertising is not about building better mousetraps.……" — Eugene Schwartz

More Advertising Quotes

This quote is filed under Advertising Quotes, one of 1,021 quotes in that category. Here are a few more:

• People who think they know everything are a great annoyance to those of us who do. — Isaac Asimov
• It takes more than capital to swing business. You've got to have the A. I. D. degree to get by… — Isaac Asimov
• Just advertising departments with legs and high heels. — Richard Avedon
• In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity. — Lauren Bacall
• I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it… — Alan Ball
• The effect of power and publicity on all men is the aggravation of self, a sort of tumor that ends… — Henry Adams
• In good times, people want to advertise; in bad times, they have to. — Bruce Barton
• Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is… — Jean Baudrillard
• Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach
• The most powerful element in advertising is the truth. — William Bernbach
• Today's smartest advertising style is tomorrow's corn. — William Bernbach
• Just because your ad looks good is no insurance that it will get looked at. How many people do you… — William Bernbach

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