Eugene Schwartz Quotes

6 quotes in 108 categories

• The arts not only imbue our sense of sight, balance, movement, touch and hearing, they also lift our logical minds - the traditional focus of…
• This is the copywriters task: not to create mass desire — but to channel and direct it.
• Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in…
• Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write…
• There is your audience. There is the language. There are the words that they use.
• No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.

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