Apples Quote by Eric Fellner
“The pay window will be: you can choose how and when you see, whether you see it on Comcast or Warner's Cable delivery system or Sky in the UK or you can buy it through Apple, or you might even buy it directly from the studio's site. Who knows? But that will be it. You'll go to the cinema and you'll find a way of digitally interacting with the piece; you'll either buy it or rent it or whatever.”
About This Quote
Source Interview: Discussion on digital distribution, 2023
The quote describes a future where audiences can access movies through multiple platforms—cable, streaming, or direct purchase—allowing flexible viewing and interaction.
In simple terms: Movies will be available on many services, letting viewers choose how to watch.
Key Takeaway
Embrace flexible viewing options.
Themes
distribution
technology
consumer choice
media
digital interaction
Mood
optimistic
pragmatic
Type
observational
predictive
When to use this quote
- home viewing
- theatrical releases
- online rentals
- studio direct sales
Key Concepts
platform diversification
consumer empowerment
digital rights management
Questions to Reflect On
- How will this affect cinema attendance?
- What challenges arise for creators in managing multiple platforms?
A Different Perspective
Limited access may still require internet or subscription; not all regions have equal choices.
