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Corporations Quote by Edwin Catmull

“I've certainly seen R&D groups, typically funded by large corporations, where they bring together a lot of smart people and nothing happens. And the reason nothing happens is that they don't have a clear goal.” quote by Edwin Catmull
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“I've certainly seen R&D groups, typically funded by large corporations, where they bring together a lot of smart people and nothing happens. And the reason nothing happens is that they don't have a clear goal.”

Edwin Catmull

About This Quote

Source Interview: Pixar Animation Studios, 2012

Groups of talented people fail without a shared, clear objective.

In simple terms: Clear goals are essential for teamwork.

Key Takeaway

Define a concrete goal first.

Themes

teamwork innovation management

Mood

cautious realistic

Type

analytical inspirational

When to use this quote

  • product development
  • research labs
  • startup teams
  • creative projects

Key Concepts

goal setting organizational behavior

Questions to Reflect On

  • What prevents a clear goal from being acted on?
  • How can you keep goals flexible?
A Different Perspective

Even with goals, bureaucracy can stifle execution.

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