"It is not necessary for the politician to……" — Edward Bernays
"It is not necessary for the politician to be the slave of the public's group prejudices, if he can learn how to mold the mind of the voters in conformity with his own ideas of public welfare and public service. The important thing for the statesman of our age is not so much to know how to please the public, but to know how to sway the public. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."
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Edward Bernays
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44 Quotes by Edward Bernays
Edward Bernays has 44 quotes on this site.
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Look for a situation in which your work will give you as much happiness as your spare time.
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The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic…
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The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind…
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In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising…
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A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the…
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I believe that competition in the future will not be only an advertising competition between individual products or between big…
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In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused.…
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The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the…
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We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard…
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Small groups of persons can, and do, make the rest of us think what they please about a given subject.…
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The normal school should provide for the training of the educator to make him realize that his is a twofold…
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Just as women supplement men in private life, so they will supplement men in public life by concentrating their organized…
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