Edward Bernays Quotes

44 quotes in 817 categories

• Look for a situation in which your work will give you as much happiness as your spare time.
• The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this…
• The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind of the masses that they…
• In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power.
• A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product;…
• I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will…
• In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to…
• The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the…
• We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical…
• Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents…
• The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher…
• Just as women supplement men in private life, so they will supplement men in public life by concentrating their organized efforts on those objects which…
• The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.
• If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will…
• It is not necessary for the politician to be the slave of the public's group prejudices, if he can learn how to mold the mind…
• The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in…
• This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In…
• No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the…
• The systematic study of mass psychology revealed to students the potentialities of invisible government of society by manipulation of the motives which actuate man in…
• If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not…

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