"A single factory, potentially capable of supplying a……" — Edward Bernays
"A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable."
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Edward Bernays
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44 Quotes by Edward Bernays
Edward Bernays has 44 quotes on this site.
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Look for a situation in which your work will give you as much happiness as your spare time.
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The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic…
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The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind…
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In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising…
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I believe that competition in the future will not be only an advertising competition between individual products or between big…
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In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused.…
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The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the…
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We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard…
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Small groups of persons can, and do, make the rest of us think what they please about a given subject.…
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The normal school should provide for the training of the educator to make him realize that his is a twofold…
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Just as women supplement men in private life, so they will supplement men in public life by concentrating their organized…
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The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.
See all 44 quotes by Edward Bernays »