"If we understand the mechanisms and motives of……" — Edward Bernays
"If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
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Edward Bernays
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44 Quotes by Edward Bernays
Edward Bernays has 44 quotes on this site.
A few more worth reading:
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Look for a situation in which your work will give you as much happiness as your spare time.
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The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic…
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The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind…
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In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising…
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A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the…
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I believe that competition in the future will not be only an advertising competition between individual products or between big…
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In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused.…
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The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the…
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We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard…
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Small groups of persons can, and do, make the rest of us think what they please about a given subject.…
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The normal school should provide for the training of the educator to make him realize that his is a twofold…
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Just as women supplement men in private life, so they will supplement men in public life by concentrating their organized…
See all 44 quotes by Edward Bernays »
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