““The point of a lot of advertising, as Mr. Wallace explained to us last year in American History & Politics, is to spark desire by creating a sense of inadequacy. Like, we look at some fashion model in a magazine and think, Whoa, I’m ugly and oddly plump next to her. I suck. She’s great. What can I buy to make myself suck less? Oh, that eye shadow she’s modeling. So the magazine photo makes us feel like crap and then we want something. And we’re used to that, because ads are such a huge part of our society. So then when a guy makes us feel bad (by going out with someone else or rejecting us), we respond by wanting something (him).””