"The easiest way to figure out who the……" — Douglas Rushkoff

"The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers."

Douglas Rushkoff

135 Quotes by Douglas Rushkoff

Douglas Rushkoff has 135 quotes on this site. A few more worth reading:

See all 135 quotes by Douglas Rushkoff »

More Customer Quotes

This quote is filed under Customer Quotes, one of 548 quotes in that category. Here are a few more:

See all 548 Customer Quotes »